DFS’s Autumn 2022 campaign, “What’s Your Thing?”, is a vibrant celebration of self-expression, comfort, and personality—wrapped in a playful, imaginative advert that brings furniture to life in the most unexpected ways.

Filmed at Island Studios: Where Imagination Meets Craft

Shot at Black Island Studios on stages 5 and 3, the production was serviced by Panavision and Panalux London, ensuring cinematic quality and technical precision. The advert was created by Drool Productions and directed by Freddie Powell, with creative direction from Chris Bovill and John Allison