Domino’s latest spot, “Bath”, is a cheeky and charming addition to their ongoing “Domin-oh-hoo-hoo” campaign—and it was filmed entirely at Black Island Studios, one of London’s premier production facilities.

Set in a steamy bathroom where a relaxing soak is interrupted by the irresistible call of pizza, the ad plays on the idea that no moment is too sacred for a Domino’s craving. The production makes clever use of Black Island’s versatile stage space, transforming it into a fully immersive domestic set complete with atmospheric lighting and playful water effects.

The studio’s technical capabilities helped bring the concept to life with cinematic flair, allowing for precise control over steam, lighting, and sound to create a humorous yet relatable scene. It’s a perfect example of how a simple idea—pizza cravings striking at the most unexpected times—can be elevated through smart production and a strong creative team.