Shot on the iconic Blue Stage at Dukes Island Studios, the latest Pringles commercial, “Can Hands of Apero”, is a masterclass in quirky storytelling and visual flair. Directed by the brilliant Ulf Johansson and brought to life by the creative powerhouse Smith and Jones Films, this spot dives headfirst into the absurdity of snack obsession—with style.

Apero Meets Absurdity

The concept is simple yet wildly imaginative: what happens when your love for Pringles becomes so intense, your hands turn into cans? The result is a surreal, hilarious, and oddly relatable journey into the world of Apero—a European tradition of pre-dinner snacking and socialising. With Johansson’s signature deadpan humour and visual precision, the ad transforms a casual moment into a cinematic spectacle.

The Power of the Blue Stage

Dukes Island Studios’ Blue Stage provided the perfect canvas for Johansson’s vision. Known for its versatility and high-end production capabilities, the stage allowed for seamless integration of practical effects and post-production magic. The lighting, set design, and camera work all contribute to a polished yet playful aesthetic that elevates the commercial beyond the ordinary.

Crafting the Can-Handed World

Smith and Jones Films orchestrated every detail with finesse—from casting expressive talent to designing the unforgettable “can hands.” The production team leaned into the surrealism, creating a world where snack-induced transformation feels oddly plausible. It’s a testament to their ability to blend humour, style, and storytelling into a tight, memorable package.