Sainsbury’s has once again delivered a festive masterpiece with its 2025 Christmas advert, The Unexpected Guest. Featuring the return of the Big Friendly Giant (BFG) and introducing his ravenous older brother, the Greedy Giant, this cinematic caper was brought to life at Black Island Studios, Stage 5, one of London’s premier production spaces.

Filming at Black Island Studios: Where Fantasy Meets Craft

Stage 5 at Black Island Studios was transformed into a magical winter landscape, complete with cozy homes, bustling Sainsbury’s stores, and towering giants. The production, led by Rogue Films and directed by Sam Brown, combined live-action, CGI, and practical effects to create a seamless blend of fantasy and realism. The studio’s scale and technical capabilities made it the ideal location for such an ambitious shoot.