Wolf Alice’s electrifying return with “Bloom Baby Bloom” is more than just a sonic statement—it’s a visual spectacle filmed at the iconic setting known for Wolf Alice Dukes Island Studios.

Filmed on the Blue Stage at Dukes Island Studios, the official video is a masterclass in stylised performance. It blends raw emotion with theatrical flair. The renowned Wolf Alice Dukes Island Studios served as a fitting backdrop. Directed by Colin Solal Cardo and choreographed by Ryan Heffington, the video draws inspiration from Bob Fosse’s iconic style. Lead singer Ellie Rowsell commands the screen in a whirlwind of movement, attitude, and vulnerability.

The Blue Stage provided the perfect setting for this high-concept shoot. It offers soundproofed space and the flexibility needed to bring the choreography and lighting to life. Indeed, Wolf Alice Dukes Island Studios facilitated the video’s aesthetic—part fever dream, part rock opera—that mirrors the song’s themes of growth, defiance, and transformation.

Rowsell’s performance is both intimate and explosive, perfectly captured at Wolf Alice Dukes Island Studios. It captures the emotional depth of the track while pushing the boundaries of what a rock video can be.